, ,

Exploring PROJECTIFY with Mykel Dixon – Projectifying Your Business

It’s Monday morning and you want to start projectifying your strategy, but then the questions start to come…

Where do I begin? What’s the first thing that I do? What do I want to avoid? What does it mean for my business’s culture?

In final episode of the PROJECTIFY interview series with Mykel Dixon, these are the questions that we explore.

I discuss how starting has to begin with ‘purpose’. You need to know where you want to take your business or you have no direction for the strategy journey. It can be ethereal and aspirational or as straightforward as continuing to do what has been successful for you. However, you need a strategic model from which to build.

From there it’s as simple as identifying the 3 projects that will allow you to realise the improvement opportunities that will unlock that strategic purpose. Not just any 3 projects but the most important 3.

Then you appoint 3 teams of 5 people with the skills, knowledge and experience necessary to create valuable strategic outcomes from those projects…and get started! By doing it, you will gain clarity around what you need to do next. You’ll also learn what will make you better at your strategy-making activities – you build ‘project muscle’.


Myke and I also talk about the ‘C-word’ – is what we’re trying to shape a Projectified Culture?! I share my perspective that what you’re actually doing when you projectify your strategy is ‘cultural gardening’. As a business leader, you’re creating an environment where a certain type of culture will thrive. You’re creating fertile ground for your people’s culture to flourish and bear fruit that nourishes opportunity for both the business and the people in the business.

We wrap up our discussion by talking about the sort of thinking that needs to be avoided if you want to move your strategic activity from the static, ineffective world of traditional business strategy to a dynamic, adaptive world where strategy-making is driving the business forward. Where you’re nimble enough to not only respond to emerging and disruptive forces but become the disruptive force that your competitors are responding to. Where you become remarkable in your customers eyes and those ‘remarks’ draw new customers to your door. Where you shape a workplace that not only attracts and retains the best and brightest but makes all of your people their very best.

Whether you’ve watched every episode in this series, caught the majority or only managed to see one or two, it’s my profound hope that you found some tidbits of value among our ramblings. Above all else, I truly appreciate the gift of your time and attention – I know that it doesn’t come cheaply in today’s world.

Of course, if the idea of projectifying your strategic endeavours intrigues you and you’d like dig a bit deeper – want to learn more – then you can get in touch here. We’ll work together to see what approach might be right for you and your business or team.

As always, I also hope you’ll share the thoughts and experiences that come from your strategy-making activities – your challenges, your successes and what you’ve learned in shaping your business for the future.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.