Confusing strategic leadership with operations management

If you want strategy-making to help you to be more adaptive and evolve in today’s highly dynamic and uncertain business world…to better connect your people to a shared sense of purpose…then you need to understand what ‘strategy’ actually is. More importantly, what it should be if you are to shape the sort of business you hope to become.

In the first episode of my Projectify Points vlog series, I share my perspective on how the aspirational nature of strategy should make it a perpetual journey into the future – one that has direction but no destination…no end point.