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Use meaningful progress to turn strategic intent into business value

I have written and spoken a lot about how effective strategy-making doesn’t just turn strategic intent into plans, it turns it into ACTION – consistent, persistent action that drives adaptation and, ultimately, evolution. But I know it doesn’t take long for the potential enormity of the task to set in. The questions start to come:

  • Whose action?
  • Will people see strategic action as a priority in their already busy days?
  • Once initiated, how do we sustain strategic action?

The answer to these questions, and the myriad of questions that will inevitably follow, is to engage your people in the strategic journey. Do it in a way that motivates them to make meaningful progress – in a way that taps into their ‘intrinsic’ desire to make a meaningful difference. Read more