Having been involved in strategic planning over my corporate career, I thought it pretty standard that the purpose of strategy development was to come up with a “strategic plan”. A document that dutifully incorporated a vision and mission, that laid out the numerical aspirations for revenue growth or gross margin, that identified the sources of new revenue or margins improvements and then, once beautifully edited and designed, made its way onto the managing director’s shelf…never to be seen again.

It certainly wasn’t lost on those of us on the management team that creating a plan for attaining an uncertain future in an uncertain environment was “challenging” and required a leap of faith in our ability to foresee the future. Nonetheless, it was the thing that management teams did to provide good governance and strong leadership, so we conformed to this traditional thinking. We lifted the bar by presenting this carefully crafted plan to our senior leadership in a clear and polished manner to show them that their management team had its hands firmly on the reins – we could see the future and it was clearly in our strategic sights. What we didn’t do was make a difference…

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We tend to think of leadership as something that the head of a group or team provides to those under their charge – direction, inspiration, motivation, vision, and decisive decision-making – a package of skills that managers need to possess if they are to lead people. These traditional leadership activities are what I refer to as “transactional leadership”. Transactional leadership qualities are absolutely necessary and have their time and place but their impact is relatively short-lived and can create a level of dependency on the leader. When a tough decision is required, it is shunted to the project manager; when direction is required, the team look for it to be given rather than forging it for themselves; when inspiration is needed, the team waits for it to come rather than creating it. Read more