As just about every current business book will tell you, the pace of change in today’s business environment is greater than it has ever been. However, this ever-increasing rate of change isn’t unique to the early 21st century. It’s been occurring for several decades. What is unique today is the nature of change – not just the speed of change but also how broadly and deeply change can impact your business.
So, the danger for today’s businesses is that it’s ever-more likely that the pace of change will create a tipping point. A point where, once you’ve fallen behind, it is no longer possible to catch up. That crucial point where if you miss the wave, you can’t paddle fast enough to hop back on.
In the last episode of my Projectify Points vlog, I talked about how change is your most formidable competitor. In this post, I want talk about how the nature of change has shifted to give it a ‘competitive edge’.