The pace of change in today’s business environment is greater than it has ever been. But this has been true for decades – for a long time, the ‘current’ environment has been more dynamic than ever before. What is different in today’s business world is the pervasiveness of that dynamism. That means the rules are changing because waiting to react in that environment puts you perilously behind, in a race that punishes those who can’t maintain the pace. The question now is not ‘How do I keep up?’ but ‘How do I focus on the future so that I am leading from the front, driving change instead of responding to it?’
The answer is strategy – but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation.