In today’s highly-dynamic world, strategy-making needs to be more than just strategic planning, although planning is certainly involved. It’s not simply high-level strategic thinking because thought alone doesn’t drive business outcomes. It’s not even just strategic execution because plenty of strategic activity fails to produce strategic value.
Good strategy-making is the work of consistently and persistently evolving your business toward the future that it aspires to.
This includes evolving every aspect of your business. Not just your annual financial results and business KPIs but how you decide what services you offer your customers, how you improve those services, how you better serve those customers and how you shape the workplace that underpins your ability to implement those decisions.
This makes business strategy a future-focused activity and strategy-making a journey into your business’s future.