As just about everyone is saying, these are indeed unprecedented times. The speed and pervasiveness of the change created by the global pandemic compares to nothing else that the world has seen. It has called for rapid, decisive action to ensure the potential health crisis didn’t spin out of control. But as the urgency around the measures necessary to stop the spread of the virus begin to subside, it’s now time to shift our response to focus on the collateral impacts – the ‘long tail’. It’s now time to move from reaction to adaptation.