Exploring PROJECTIFY with Mykel Dixon – The Case for Change

Recently, I had the opportunity to sit down with my friend and colleague Mykel Dixon and explore some of the ideas that sit behind my book PROJECTIFY. In this first episode, we riff about why the pace of change isn’t what makes today’s highly dynamic business environment unique – it’s the pervasiveness of that change. We discuss the perils that exist for business leaders that aren’t intentional about responding to this dynamic and how businesses that are in traditionally-entrenched industries might be at the greatest risk.

Over the course of this interview series, we’ll explore some of the key concepts and cutting-edge research that the book is founded on. We discuss some of the fundamental steps you need to take if you want to make your strategic activities part of your operational fabric. Most importantly, we dig into some of the opportunities to engage your people is strategy-making that allows your business to constantly evolve and adapt to the shifting business landscape.

I hope you’ll follow along as we roll out this discussion and see how projectifying your strategy builds a bridge between the business and your people. A bridge that allows you to adapt at the pace of change and seize the opportunities that change creates.

I also hope you’ll share your thoughts and experiences about undertaking strategy in today’s ever-busier, distracted business world.


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