“What can a business leader do to future-proof their business?”
This is a question I’m seeing and hearing everywhere. It pops up in the questions that I get from clients, interviewers and audiences. Authors and thought leaders are posing it in their content and in publications.
This has made me start to think more deeply about the question and, importantly, the pre-conceived ideas that sit behind it. And as a result, I’ve reached the belief that…
You should NOT try to ‘future-proof’ your business.