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Change is your most formidable competition

In my last Projectify Point, I made the passing comment that, today, your greatest competitor is no longer the businesses that do the same things that you do – it’s ‘change’.  In this episode, I want to dig into that idea a bit and how it relates to your strategy-making.

In today’s environment, it is increasingly likely that your most formidable business challenges – as well as your greatest opportunities – won’t come from your traditional competitors. They’ll come from change – changes to the business landscape in which you operate. It’s your most formidable competition in the sense that change now moves with much greater speed and has the potential to create much more profound shifts than your traditional competitors ever could.

How does this idea of ‘change’ being your greatest competitor sit with you? How might it effect your approach to strategy making? I’d love to hear your thoughts and experiences in the comments below.

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  1. Javier Artal
    Javier Artal says:

    Hi Jeff!

    I think you sre right! I’d even add that you don’t only need to be ready to embrace change, but do it quickly too! Particularly with the approach of AI, the landscape is going to change very quickly, adapt or perish!

    Reply

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