productivity is not performance

We need to stop confusing productivity with business performance 

I have a love-hate relationship with ‘Productivity’. On the one hand, productivity, in the right circumstances, is an essential part of being an efficient business and delivering value to your customers. Its measurement is also invaluable in assessing the effectiveness of your efforts to improve. However, far too many businesses believe that they can increase productivity simply by focusing on productivity – manipulating the inputs and outputs of the productivity metric. Read more